Distribution

"To a lot of managers, marketing logistics means only trucks and warehouses, but modern logistics is more than that." At Phileas Fogg Snacks; Hot Caribbean Jerk Crackers we understand this concept very well. We have implemented a Marketing Logistics method, also known as Physical Distribution. "Marketing Logistics is the planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit." Marketing: An Introduction/Armstrong, Kotler- Pg328 By adopting the Physical Distribution Method, not only have we saved money, we get to over see the entire process of the actual baking of the crackers to delivering the orders directly to the customers.

At Phileas Fogg Snacks; Hot Caribbean Jerk Crackers we have also decided to completely make our company "Green" in every aspect of the company that we can. We decided to start with the distribution side of the company. We started with just some small change to begin with. Our first change was to have all the delivery drivers to participate in lowering the speed limit that they drive. It may seem that it would cost money because it would take longer for the deliveries to be made, but in the long run we save a tremendous amount of fuel charges, and at the same time we are reducing the amount of emissions that we are putting out into the atmosphere. Another change we made was to move our warehouse to a new location that is directly off of both main freeways in Las Vegas, the I-15 and the I-215. With this change we are able to travel more on the freeways, to save on fuel expense, this also picked up on our delivery times, as well. We have also installed a new inventory management program that can keep track of every single package of crackers. The second a customer signs for the delivery it is taken out of our inventory on hand. This inventory management system is very important, we will never run out of inventory and this cuts down on inventory waste. 

At Phileas Fogg Snacks; Hot Caribbean Jerk Cracker team work is very important. We have adopted the Integrated Logistics Management Method. "In this method the logistics emphasizes teamwork, both inside the company and among all the marketing channels, organizations, to maximize the performance of the entire distribution system." Marketing: An Introduction/Armstrong, Kotler- Pg355