EOC Week Ten: Unique Value Propostion

Phileas Fogg Snack Slogans, A Jamaican Experience:  Hot Caribbean Jerk Crackers


"One Bite Will Transport You To Paradise"
With one bite of the Hot Caribbean Jerk Cracker the customer can close their eyes and picture themselves beach side with a Red Stripe in their hand, and the smell of salt water in the air.

"Keep The Conversation Laid back"
In Jamaica they have a very laid back attitude, a "Hey Mon" attitude. I want the customer to pick up on that and just let the conversation flow with their fellow "islanders". No need to be nervous to talk to they girl next to you, you have Phileas Fogg on your side, with his stories printed on the container with a lot of material to use.

"A Red Stripe's Perfect Chaser"
Paired with a Red Stripe, the Hot Caribbean Jerk Crackers taste like Jamaica all squeezed together in one little cracker. You don't need to hop on a flight to get the feel that you are in The Land of Reggae.

EOC Week Nine: Creative Content

For my Phileas Fogg Snacks project, my creative content will be a full page advertisement for my snack in a well known Bar Magazine or Cooking Magazine. (The Magazines does not have a name yet). Since I am partnering up with Red Stripe I feel that the ad being run in a Bar Magazine would fit perfectly together. I am going to incorporate my photography into the ad layout. I will also incorporate the ads in the magazines  into my marketing plan under the promotion tab found in the Marketing Mix Element. I am thinking of having an image of friends having fun at a bar drinking a Red Stripe and enjoying my Jamaican snack.

EOC Week 8: The Adventure

Its Christmas Eve and I’m laying in my hotel room, in Jamaica, feeling sorry for myself.  I finally closed my eyes and drifted off to sleep. I was startled by the sound of children laughing and music playing in the distance. I couldn’t fall back to sleep so I pulled myself out of bed, got dressed, and wandered outside to investigate where a the sound of fun was coming from.  After roaming the city of Kingston for a while I discovered where all the commotion was coming from. The whole downtown was transformed into the Christmas Market. The Christmas Market is a celebration of Christmas with local vendors selling toys for children, crafts, gifts, and food. There is also street dancing and music. I finally stopped feeling sorry for myself and joined the party! I met a local man named Barrington who was running a vendor booth selling Scotch Bonnets, Jamaica’s hottest peppers. Barrington could tell right away I wasn’t a local and he wanted everyone else to notice too. He proposed a bet. The bet was for me to eat one whole Scotch Bonnet! If I could eat the whole pepper without becoming sick he would invite me to his home with his family and friends for Christmas dinner. If I couldn’t finish the pepper or become sick right away I would have to buy Barrington’s Red Strips for the rest of the night. I was very nervous, I’ve heard about these Scotch Bonnets before and I know they’ve been known as the hottest peppers in the world! I also have to a strict budget to follow and I knew if I had to buy Barrington’s beers for the rest of the night, I would go broke, and really fast. He is drinking those Red Stripes like they’re water. I also really don’t want to spend Christmas by myself, I’ve been longing for some companionship during the holiday season. I grabbed the first pepper on the table and stuffed the whole thing into my mouth. I started to feel the hottest sensation that I’ve ever felt before through my whole body. I wanted to scream! I played it cool, after a couple minutes the sensation became worse. I grabbed Barrington’s beer and chugged the rest of it. The Red Stripe actually made me feel a lot better and it actually went very well along with the pepper. Barrington was so amazed that I actually won the bet. He gave me a hug and told me “Welcome to my family”.

I arrived about Barrington’s family’s house the next day around dinnertime. Barrington’s wife brought out some appetizers and of course, Red Stripe. My favorite appetizer was a salted cracker seasoned with jerk spices with a dot of a Scotch Bonnet in the center. After eating that cracker and chasing it with a Red Stripe I felt like I accomplished a full Jamaican experience. I wanted to share this adventure with the world, and the best way to do this was to package this cracker and sell to the whole world. It is highly recommended that you drink with a Red Stripe, but if that is not available any beer will do the trick.