Product

The next step in the Phileas Fogg Snacks; Hot Caribbean Jerk Cracker Marketing Plan is the Product segment in the Marketing Mix element. "Many sellers make the mistake of paying more attention to the specific products they offer than to the  benefits and experiences produced by these products."Marketing: An Introduction/Armstrong, Kotler-Pg 7 Though this is something to always keep in mind while creating your product, you should include the design of the product, features, brandname, packaging, and service. 

Phileas Fogg Snacks; Hot Caribbean Jerk Crackers are a savory, affordable adult snack. First, jerk seasoning is mixed into the dough before baking. After the dough is shaped, and before entering the oven a small dot of the Scotch Bonnet Pepper is placed directly in the middle of the rounded dough. The Scotch Bonnet Pepper is the Caribbean's chili of choice, the official pepper of the Caribbean. If you think you could eat a whole Scotch Bonnet Pepper, you are considered a "badass", the pepper is approximately 140 times hotter than a mild jalapeño! After the dough enters the oven it is then baked until golden brown and then coated with the same jerk seasoning that is baked into it. The finished cracker is a golden brown round cracker with the jerk seasoning visible throughout the cracker and a small round circle in the middle, the Scotch Bonnet Pepper, Once the crackers are cooled they are ready for packaging. Each bag of Hot Caribbean Jerk Cracker contain 2 serving each. One serving is about 6 crackers, their size is comparable to a Ritz cracker. The container will hold approximately 12 crackers each. The container is a 100% recycled paper, the side rip easily down to the bottom, which then opens up, as if you had you own plate of crackers. The crackers are commercially made and packaged, we give a freshness guarantee per bag up-to 9 months after purchased if stored in a pantry and a 12 month freshness guarantee if stored in the freezer.

Phileas Fogg Snacks wants to ensure that the customer receives a premium product, aa well as, all the features the snack itself offers. We don't just put all our attention on one element. "Today as products and services become  commoditized, many companies are moving to a new level in creating value for their customers. To Differentiate their offers, beyond simply making products and delivering services. They are creating and managing customer experience with their brands or company."Marketing: An Introduction/Armstrong, Kotler-Pg 209 At Phileas Fogg Snacks we take this quote very seriously and this is exactly what we are aiming for with our Hot Caribbean Jerk Crackers.