Objective

Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”Marketing strategies and programs must be developed to support these marketing objectives. Marketing: An Introduction/Armstrong, Kotler- Pg43

Phileas Fogg Snacks wants to create savory snacks that encourage the customer to drink more. We want the customer to order a Red Stripe, or their drink or choice and automatically order the Hot Caribbean Jerk Crackers, or their favorite Phileas Fogg snack. We want the two to go hand-in-hand. We at Phileas Fogg Snacks also want our snack to bring people closer together. The engaging stories on the back of each snack are great conversation starters for the people that have trouble meeting new people, or are just awkward at starting up that initial "ice-breaker".

Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing: An Introduction/Armstrong, Kotler- Pg56

 Surprise and setbacks are a given, and knowing this Phileas Fogg Snacks will always stay true to our objectives. If the environment changes then we will re-evaluate our objectives and change them accordingly, but will always aim make sure our products stay affordable, savory, and always transport our customer to paradise without leaving their barstool.