Tuesday, December 9, 2014

EOC Week Ten: Unique Value Propostion

Phileas Fogg Snack Slogans, A Jamaican Experience:  Hot Caribbean Jerk Crackers


"One Bite Will Transport You To Paradise"
With one bite of the Hot Caribbean Jerk Cracker the customer can close their eyes and picture themselves beach side with a Red Stripe in their hand, and the smell of salt water in the air.

"Keep The Conversation Laid back"
In Jamaica they have a very laid back attitude, a "Hey Mon" attitude. I want the customer to pick up on that and just let the conversation flow with their fellow "islanders". No need to be nervous to talk to they girl next to you, you have Phileas Fogg on your side, with his stories printed on the container with a lot of material to use.

"A Red Stripe's Perfect Chaser"
Paired with a Red Stripe, the Hot Caribbean Jerk Crackers taste like Jamaica all squeezed together in one little cracker. You don't need to hop on a flight to get the feel that you are in The Land of Reggae.

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